10 Must Know Marketing Automation Statistics by Salesforce

How often do you stumble across a compelling industry statistic only to discover it’s from 2010? Yikes — your boss is never going to buy into your presentation on marketing automation when the basis of your argument hinges on a stat that’s over five years old.

Well, it’s not your fault that those deceptively old stats keep popping up every time you do a search for “marketing automation”. The internet is littered with them — and unfortunately, as more and more benchmark studies are released every year, it becomes that much harder to find the relevant information you’re looking for.

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To help you out, we’ve sorted through some of the most recent statistics from industry analysts and compiled the ten must-know marketing automation statistics into an infographic below.

Check it out to see how top-performing companies are leveraging marketing automation to boost sales, increase engagement with their marketing campaigns, and improve the quality of their leads.

Only 23% of sales professionals say marketers consistently deliver sales-ready leads. (BtoB magazine)

Triggered email messages average 70.5% higher open rates and 152% higher click-through rates than “business as usual” marketing messages. (Epsilon Email Institute)

Marketing_Automation_Stat_Sheet_Final-2

Article first appeared on the Salesforce Pardot blog.

Lava is an authorised Salesforce Partner in Malaysia and has more than a decade of experience in cloud solutions which includes marketing automation, CRM implementation, change management, and consultation. We pride ourselves in not just being a CRM partner but in also understanding the needs of our customers and taking their business to the next level.

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