You’ll learn the best ways to create a scalable Twitter campaign to effectively reach your audience’s Twitter streams in order to drive real results.

Click here to download the “Guide for Successful Twitter Ad Campaigns” by Marketing Cloud.

Featuring:
Contact management
Deal tracking
Forecasts
Real time dashboards and analytics
Data.com customer insights
Email integration
Social and collaborative sales with Chatter
Mobile selling on iPad, iPhone, Android

Sell to your customers in a whole new way–increase sales productivity, boost lead conversion, improve win rates, and achieve ROI.

You need to earn their trust. Because make no mistake. This is a trust revolution. You need to recognize them as more than just numbers or accounts, but as unique human beings with a distinct set of needs. They now expect more than just a product or a service from you. They expect a relationship that is on equal terms. They give. You Get. You give. They get.

They expect to be at the center of your world. And you, my friends, need to put them there.

You need to become a customer company with Salesforce.com. Contact us and find out how you can become a customer company!

Social media has extraordinary reach and the ability to turn a message from unknown to widespread in a matter of hours. But when every brand is trying to accomplish the same thing, you need to try new things.

Enter: Airbnb.

Airbnb is a community marketplace, which allows people to rent out their apartments and living spaces ato those seeking housing. It has seen incredible growth over the last few years. Though Airbnb could have sent a press release to the wires, or posted to its Facebook Page with the news, or even Tweeted out stats about its growth, the company decided to do something different. Airbnb released an incredible infographic to highlight its global growth. Among the most fascinating aspects of the infographic:

Instead of creating a static infographic, this one allows users to scroll from top to bottom. As the user scrolls, copy, colors, and background images all change to tell a new part of the story.

There’s typically more than one way in which Airbnb chooses to tell each piece of the story. With text, images, maps and graphs all placed together within the infographic, users are able to understand the story in whichever way they best digest.

The infographic links to other pieces of Airbnb content as the user scrolls. In one section, labeled “The rewards of hosting are immeasurable,” users can click on links next to case study summaries to hear an audio story.

Brand Takeaways

Every brand may not have the resources to create a compelling infographic like Airbnb. But the way in which the company decided to present its story can provide inspiration in the following ways:

• Would you share your story to your own personal social networks? If the answer is no, you need to be more compelling. Infographics, Facebook tabs, social microsites, and videos all help tell a story beyond traditional measures.
• Find ways to use your existing content. You’ve already devoted a great deal of time and effort into creating content for your company. So why hold it back now? Find ways to repurpose your blog posts, audio files, video clips and more to enhance the overall message your brand is relaying.
• Make it easy to be social. It sounds basic, but in your haste to create something great, you may forget to enable social sharing. The Airbnb infographic has social share buttons that display as the user scrolls, allowing for sharing at any point during the experience. Let your users help spread your story in the easiest way possible.

(Source: Salesforce.com)

May this New Year bring many opportunities your way, to explore every joy of life and may your resolutions for the days ahead stay firm, turning all your dreams into reality and all your efforts into great achievements.

The Lava team would like to take this opportunity to wish our all our visitors, friends and partners a Happy Prosperous Chinese New Year.Gong Xi Fa Cai!

We find more and more businesses interested in using Google Apps. Whether you are an online retailer or a small restaurant, what better way to manage your e-mails and collaboration than with Google. A great example would be, US based Jeni’s Splendid Ice Creams.

Quick Case Study: Jeni’s Splendid Ice Creams

Why Google Apps?

1. As we grew to 10 stores and started a booming online business, we wanted to make sure we could coordinate across locations
2. We wanted an affordable solution that gave us the flexibility to collaborate easily and work from anywhere

Benefits

1. Google Docs helps us coordinate with our kitchen and our fulfillment team to deal with spikes in orders
2. Google Forms let us send flavor reports to our scoop shops to get instant feedback on each batch of ice cream
3. Creating flavor bulletins on Google Docs lets Jeni share her inspiration and the ingredients for each new flavor with the entire team

We’ve recently put together a few QuickStart packages for small and medium businesses interested in using Google Apps. Find out more by clicking here.