When 80% of the users of internet own a smartphone, that’s an indication that mobile commerce has finally surpassed e-commerce. If you haven’t hopped onto the mobile optimization bandwagon here are four reasons why you need to a.s.a.p.

1. Growth in Smartphone and Mobile Internet users

The most recent report on mobile by Ericsson states that there are 2.6 billion smartphone subscriptions worldwide. This goes hand-in-hand with a rapid increase in the percentage of users using mobile devices to access the Internet. Which is why, businesses need to develop mobile apps to interact with more customers, adding reliability to their brands. By having an app or even a mobile-friendly webpage, businesses have the aptitude to reach out to their desired target audience.

2. Enhance communication

Social media has become an essential part of our lives today. People spend a lot of time communicating via Facebook and Twitter and businesses have already started using it as a platform to market their businesses. Apps such as Instagram, Facebook and Twitter now have short video advertisements to boost their business services. Companies are staying ahead of digital transformation by developing apps for not just customers, but their employees as well as their partners.

3. Easy Access , Anywhere, Anytime

Having an app allows users to stay connected to businesses whenever and wherever they are. Customers are aware of promotions or new products/services. This allows businesses to track the activities of their customers and provide immediate responses and better services to their customers which eventually enables them to develop a long-term relationship with customers.

4. Maximize ROI with improved services

Improved quality in services results in more sales. Having an app or a mobile-friendly website would allow consumers to access the information they require to make well informed decisions. According to the latest State of IT report, mobile apps is one of the fast growing sectors IT leaders are planning to increase investment in.
Mobile has changed the landscape of consumerism in the past couple of years becoming our most favored device. Keeping up with the latest trends and going mobile would definitely be beneficial for organizations to stay ahead, if not keep up with competitors.

Sources: Smart Insights, Tech Crunch, Salesforce


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