by Gavri Smith, Software Engineer, Google Trends

Google Trends has become a key part of journalistic storytelling, giving reporters everywhere an insight into search trends across the world. Recently, we updated Google Trends with new features. Now, there is simpler navigation and more ways to explore data and stories around one of the world’s biggest journalistic data sets. Many of the changes are based on feedback from Trends users.

The new design puts more editorial data-based stories up front. It also gives you the ability to create your own stories using Year in Search data or by exploring the revamped Trending searches and Explore pages.

The new features include:

  • A revamped Trending searches section, showing what is trending in search right now, both daily and minute-by-minute.
  • A newly-designed section where you can see Google Trends data stories curated by the News Lab team on everything from the Trump Administration through to Mother’s Day. It’s also a great place to find amazing examples of Google data visualisations by newsroom designers from all over the world.
  • Easy access to Year in Search data going back to 2001, so you can see how search interest has changed over time.
  • New infographic types such as an intensity map to compare different topics in more meaningful ways.
Google Trends

Map showing Taylor Swift vs Kim Kardashian across the U.S., with the split in search alongside.

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All your favourite features are still there, including real time (minute-by-minute) feeds, daily Trends pages, and the Explore page, where you can search for anything you want.

The Future

We’re already working closely with journalists on emerging technologies as part of the Google News Initiative by partnering on innovative projects and building new tools for data journalism. We think these changes to Google Trends will be really valuable to them.

Article first appeared on the Google Blog.


Lava is an authorised Cloud Partner of Google and is a reseller of G Suite (previously known as Google Apps, Google Maps for Work, and Google Cloud Platform) in Malaysia. With more than a decade of experience in the industry, we’re proud to say we’re one of the leading cloud consultants and service providers in the Asia Pacific region.

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