By Prethiba Esvary, Marketing and Communications Executive, Lava Protocols

Heard of the ‘Speedfactory’ in Germany? Launched by Adidas in collaboration with Oechsler Motion, it is a smart factory in Ansbach, Germany, which manufactures 3D printed products. Their goal is simple: To reduce production time and to meet the global consumer demands.

Thinking along those lines, Malaysia is taking its own step towards introducing factory automation to local SME manufacturers. Spearheaded by KnowledgeCom, Beyond 4 is an initiative to incorporate industry 4.0 practices and technology into local businesses’ operations. This initiative will be undertaken through the collaboration with several prominent technology service companies in the region and we are proud to say that Lava Protocols is one of them.

The nine partners/companies came together last Friday (March 22nd) to sign a Memorandum of Understanding (MoU) to mark their efforts to deliver IT solutions and drive digital transformation among local manufacturers. 

beyond 4

Executive Director of Lava Protocols, Andrew Thomas (right) with KnowledgeCom CEO, ST Rubaneswaran at the Beyond 4 Partnership MoU signing ceremony on March 22nd.


Beyond 4

The representatives of the nine companies involved in the Beyond 4 Initiative, spearheaded by KnowledgeCom.


Quoted in an article by the New Straits Times, KnowledgeCom’s chief executive officer, ST Rubaneswaran said: “If local manufacturers don’t adopt the fourth industrial revolution (IR 4.0), they will lose out on market share. Based on our survey, smart factories can enable the Malaysian manufacturing industry to immediately increase their return on investment in overall productivity within six-12 months.”

He added, “The partnership is the first of its kind in the country and will be a game changer to empower Malaysia as a leader in digital economy in Southeast Asia.”

factory automation

The MoU signing event which was held last Friday, March 22nd.

The cost to convert to a smart factory ranges between RM200,000 to RM500,000, depending on the size of the factory.

To know more about the Beyond 4 initiative, read this.


Lava is a cloud technology service provider in Malaysia. We have more than a decade of experience in cloud solutions which includes marketing automation, CRM implementation, change management, and consultation. We pride ourselves in not just being a Salesforce partner but in also understanding the needs of our customers and taking their business to the next level.