By Shannon Duffy, SVP, Product Marketing, Salesforce
With so much on their plates every day, IT leaders may not have the opportunity to take a step back and examine the broader trends that are impacting — even transforming — their organizations, either now or in the future. We decided to do the work for you by surveying over 100 IT executives at enterprises worldwide about their prioritization, preparedness, and skill levels around 10 key IT initiatives, as well as their forward-looking views on the topics.
Here are some highlights of our findings:
Customer experience is job number one
Readers of a certain age will recall when IT was a solidly back-office function, with clear and persistent partitions between customer-facing matters and technical capabilities that made the business run. Those days are decidedly over. Today, IT leaders rank customer experience as their top priority, and 77% of them are increasing customer experience investments.
When it comes to which initiatives are most important, IT leaders are particularly focused on system and data integration. Integration’s prioritization reflects a conundrum: customers expect connected experiences in which their information is known and quickly accessed across touchpoints, but the average enterprise uses 900 disparate applications, only 29% of which are integrated. Just as important is security and identity technology, which ties for IT’s most important customer experience initiative. This is perhaps unsurprising, given that 95% of IT leaders have increased security investments due to public concerns over data privacy.
A related topic — the employee experience — is also getting significant attention from IT; 54% of IT leaders are prioritizing it, given that just 21% believe their current technology maximizes employee engagement.
IT is struggling to catch up to mobile-first expectations
The mobile-first mindset is firmly entrenched in customers and employees alike. One study found that 63% of the workforce uses their mobile devices for work as much as they do for personal tasks. But, as Gartner recently noted, the mobile app development has been plagued by a lack of resources — notably worker hours and skill sets.
A whopping 99% of IT leaders believe businesses must be mobile-enabled to thrive in the future. At the same time, 74% believe a lack of mobile access to apps, data, and content will slow business productivity — perhaps because only 29% of them have advanced mobile development skills on staff.
One method of reducing the complexity of mobile app development and bridging demand with supply — standardization – may be the savior. Sixty-nine percent of IT leaders expect nearly all mobile apps to be built on a common set of frameworks and standards by 2025.
Skill gaps are persistent
For years, IT organizations have contended with waning gaps between the skills they need for innovation and what their staff can bring to the table. As technology has evolved at breakneck speed and in-demand skills have shifted, the situation has become even more dire.
“Just 24% of organizations have a fully defined IT staff learning and development strategy”
Developer skill gaps are particularly relevant, given that project backlogs are now business as usual for all too many teams. But as the role moves past its back-office origins, “soft” skills are also top-of-mind in IT. In fact, 93% of IT leaders view business acumen as an important skill for technical staff.
IT staff aren’t to blame for their skill gaps. Technology, customer expectations, and business priorities are moving so fast, and their workloads are so great, and so the majority of hiring managers now view their companies as responsible for empowering them with the skills they need. New learning platforms provide one resource, as do low code or no code development tools that can offload simple projects to business partners and free up developers to work on more strategic projects. Another study found 74% of IT leaders planning to increase their use of this approach known as “citizen development.”
AI and Blockchain are nascent, but their outlook is bright
IT is caught between the competing demands of “keeping the lights on” and advancing the innovation their companies need to compete. As a crop of new technologies transforms customer expectations, the pressure is on for IT leaders.
Take artificial intelligence (AI), for instance. Forty-two percent of enterprise IT organizations are already using AI, and 69% — regardless of whether they’re using it or not — say it’s transforming their business. Yet despite general recognition of AI’s impact on everything from customer engagement to security, a mere 7% of IT leaders have a completely defined AI strategy. Unsurprisingly, insufficient technical skills top the list of roadblocks for AI implementation, with competing priorities coming in second.
“50% of IT leaders plan to increase blockchain investment over the next two years”
Article first appeared on the Salesforce blog.
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Lava is an authorised Salesforce Partner in Malaysia and has more than a decade of experience in cloud solutions which includes marketing automation, CRM implementation, change management, and consultation. We pride ourselves in not just being a CRM partner but in also understanding the needs of our customers and taking their business to the next level.