By Prethiba Esvary, Marketing and Communications Executive, Lava Protocols


Picture this. You’re a logistics company that has close to 30,000 customers, 12,000 employees, and 150 offices around the world. On top of that, you receive more than 10 emails per customer per delivery. 

If you’re using spreadsheets and/ or disparate systems, managing and tracking your worldwide orders, customer interactions, and freight (cargo) movement can be an arduous process.

With Salesforce, you could get a 360-degree view of every single customer as it connects your sales, service, and marketing processes into one platform. 


How Maersk Transformed Their Operations


If you already have existing transport management, fleet management, or warehouse management systems, fret not. Salesforce can connect to all of them and sync the data between all these systems.

Lava Protocol’s Case Study on Lead Management for Logistics

Contact us at for more info.


Lava is a cloud solutions provider and an authorised Salesforce Partner in Malaysia. We have more than a decade of experience in CRM solutions which includes sales, customer service, marketing, implementation, change management, and consultation. We pride ourselves in not just being a CRM partner but in also understanding the needs of our customers and taking their business to the next level.

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