You may not realise this but our lives today are very much dependent on devices which use machine learning. So, having a conversation with a tech junkie even though you’re not a techy person yourself shouldn’t be a problem. We’ve drilled down the basics of machine learning into 5 points. Enjoy!
One is that companies are not seeing the importance of managing their data wisely. Second is that they are using various (and unconnected) systems to manage consumer engagement.
In an age when consumers demand more relevant, personalised brand experiences than ever before, data-driven advertising strategies are key to increasing leads and improving ROI.
Identifying gaps in your pipeline is the toughest to nail, especially as a company evolves. Too many good leads end up neglected in so-called “nurturing” programs and are never heard from again. How do you avoid this?