What on Earth Is A/B Testing All About?

What on Earth Is A/B Testing All About?

Imagine that you’re in a new city, your phone’s dead and you need information to get to a location. You stop the first person you see (let’s call them A) and ask for directions. A responds with a lot of “I think” and “I’m not too sure”, leaving you more confused than...
Why Hello/Goodbye Emails Are Important

Why Hello/Goodbye Emails Are Important

Growing up, two of my grandmother’s favorite phrases were “You catch more flies with honey than with vinegar” and “You never get a second chance to make a first impression”. As a kid, I always hated the one about the flies – I’d rather never see a fly again so why in...
Customer Service Cartoons Everyone Can Relate To

Customer Service Cartoons Everyone Can Relate To

How much money would you pay for a magic wand that enabled you to never have to speak to a customer service agent again? It’s an experience none of us look forward to — at best, you get your question answered or problem solved, and can move on with your day. At...
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