The Cloud Blog

[Survey] What Puts Malaysians Off From Filling Up Forms?

Let's face it. No one likes to fill up forms, especially if it's long AND if it's in hard copy format. *groans* The Lava Protocols team is curious to know what fellow Malaysians (or those who live in Malaysia) go through when they are required to fill up forms during...

Rapidly Convert Your Prospects With This 3-2-1 Strategy

By David Digiammarino, Senior Client Advocate, Salesforce Pardot As a marketer, how do you rapidly identify your sales-ready prospects? Picture this: you just wrapped up your booth at your industry’s annual conference. Everything is sunshine and rainbows. There were...

How Do You Find Those White Spaces In Your Pipeline?

Identifying gaps in your pipeline is the toughest to nail, especially as a company evolves. Too many good leads end up neglected in so-called “nurturing” programs and are never heard from again. How do you avoid this?

Are You Getting the Most Out of Your CRM System?

Someone once said this: “You don’t just drive a Ferrari to the grocery store and back. A car like that has so much more to offer and deserves to do more!” Similarly, Salesforce is a premium and mature CRM system. If you’re not maximising all of its features, you’re not getting a high ROI.

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