The Romance Between Businesses and Mobile Apps

By Nashwa Rasheed, Communications Executive

The real game-changer in customer service is mobile apps. With over 2.6 billion people having high powered mobile devices within their arm’s reach at all times allows businesses to use this habit to their benefit.They’re able to do so by automating current business methods, changing the way they do business and even jumping onto the mobile platform using existing web based processes.

1. Provide value & boost awareness
Through mobile apps, you can provide a level of value for your customers that you can’t get anywhere else. Apart from offering a definitive advantage against your competitors who are yet to adopt this business strategy, if you want an instant brand boost or recognition, creating a mobile application is a great way to help improve your corporate branding and overall reputation.

2. Connect better with your customers
By 2020, 70% of the world’s population will have a mobile phone. If you haven’t already done so, it might be time to have an app for your business. Businesses in industries such as airlines to banks have gone mobile to engage better with not just their customers but also their employees.  

Now if you have a B2C app in mind, getting customers to download the app will not be an easy task. And even if they do, there is no guarantee that they will not uninstall it to clear up storage space. Because let’s admit it, we’ve all done this before because we didn’t see any value in the app.

Apart from adding value or being able to captivate your customer, an app needs to very importantly have a good user experience (UX) and user interface (UI). A good user interface reduces customer support costs and increases your sales in the long run.

3. Increase ROI
A happy customer brings in more sales. In fact, according to Salesforce.com, 70% of buying experiences are influenced by how customers feel they’re being treated. Depending on the level of interest you manage to capture, the consumer demand will grow. Especially if you have a product your customers can’t wait to get their hands on, that demand is going to provide you with some serious returns. And that’s why you absolutely need a mobile app for your business.

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