There are almost 2.5 billion social media users in the world today – so if you ever thought there is no market for your product, think again. But as it is with any new plans, getting onto a social media platform for your business requires time, effort, and proper strategy before you start seeing results.
We’ve created a quick summary on the capability and demographic of each digital platform to help you get a better understanding of them so you can invest the suitable ones for your business to invest in.
Most companies use Twitter to promote their brand, handle customer service enquiries and build connections. Take the time to interact with tweets which are relevant to your brand by replying or retweeting as this in essence is what Twitter is all about. So if your main aim is to network and offer customer service then Twitter is the platform for you. Overall, B2Cs such as cosmetic or garment retailers tend to do exceptionally well on Twitter compared to B2Bs.
Fact: 54% of users surveyed by Twitter said they had taken action ( after seeing a brand mentioned via Tweets. This includes users visiting a website, searching for the brand, or retweeting content.
Businesses can do their digital marketing on Facebook via engaging content. Facebook can prioritize your post over competitors through the “Boost Post” option which requires you to pay in order for the post to reach a wider group as well as focus on the group that you want which can be an important thing since Facebook has 2 billion users. And as long as you share one content each day, your page presence remains high. It’s also an excellent platform to attract customers and boost brand presence via competitions.
Fact: 42% of marketers say that Facebook is important to their business.
With over 700 million users, Instagram has the highest number of engagement stats compared to Facebook and Twitter. The 2015 Pew Research Center study found that Instagram is used by nearly all income demographics.
A great place to build brand image and loyalty by sharing videos and images, Instagram recently launched Instagram Shopping which allows users to shop products directly from Instagram by clicking on the pictures. Due to its focus on visual imagery, it’s good for brands that rely on visual appeal to market their products or services on this platform.
This post by Coca-Cola on their Instagram page.
Fact: eMarketer projects that Instagram’s global mobile ad revenues will reach $2.81 billion in 2017, accounting for over 10 per cent of parent company, Facebook’s global ad revenues.
Lava Protocols is an authorised Salesforce Partner, Carto Reseller and Google Maps Reseller in Malaysia. We have more than 9 years of experience in cloud solution and consultation services.