By Samiur Rahman, Blogger, Lava Protocols
Salesforce is proud to change the lives of millions of business personnel in a very short span of time. With so much hype around the globe, it is only natural for curiosity to spark amongst people. Before revamping your business using Salesforce, here are a few commonly asked questions that may clear out your doubts and let you take an informed decision before immersing yourself in the world of the cloud.
Salesforce Marketing Cloud
Q. What can Salesforce Marketing cloud do?
A: Salesforce Marketing Cloud allows you to design your very own customizable unified marketing platform to know consumers better, engage them efficiently, and personalize their experience across your every marketing activity. At its core, it has enterprise-level ways of getting massive amounts of customer data in, multiple options to segment the data, and a superior journey builder and email template builder to create engaging one to one customer journeys at scale, omnichannel: via email, mobile texts, or in-app messages.
Q. Is Pardot the same as Marketing Cloud?
A: The simple answer is that B2B companies mostly use Pardot, and B2C companies would use Marketing Cloud. However, this isn’t always the case and some companies can use both. The main difference is in the buying cycle; Smaller databases with higher value sales would be better targeted in Pardot and larger databases with smaller value sales would do better with Marketing Cloud. Depending on your business, the digital channels you utilize for marketing, the size of your database, and what you need to achieve with your automation software, either could be appropriate.
While most organizations choose one over the other when determining a marketing platform, there is value in the Salesforce CRM integration of both B2B-based Pardot and B2C-focused Marketing Cloud.
Salesforce CRM
Q. What is a CRM?
A: CRM stands for Customer Relationship Management. It is a technology that gives you a 360-view of all your customers, making problems in managing every sale, marketing, or service interaction a thing of the past.
Q. What makes Salesforce CRM different from other similar solutions?/ Why Salesforce?
A: Many take Salesforce as a synonym for ‘success’ for its award-winning features, including:
- Simple, scalable, and fully customizable CRM
- Leverage power of automation and AI to close more sales and cases
- Automatically sync all communications with every lead (phone, email, LinkedIn, etc.)
- Intuitive and easy to use dashboard 24/7 customer support team to help all users from Small business to Enterprise
Salesforce helps you to sell faster and smarter by increasing sales productivity and its lightning platform allows you to get more tasks done with enhanced efficiency and growth. Its customer-centric approach also allows you to have a clear view of your customers and provide them with a positive customer experience both at the point of sale and after the sale. Salesforce is also a leader in terms of innovation and developments that are years ahead of competitors. Examples are Artificial Intelligence (AI), in-built customization tools, more than 4k pre-integrated apps on AppExchange, and data-driven insights and analytics.
Q. Is Salesforce expensive?
A: The most important thing to understand first is which Salesforce tier is correct for your business because Salesforce offers different price plans depending on your business needs. Salesforce – like pretty much all CRM platforms – charges on a per-user, per-month basis as this pricing scheme ensures that pricing structure is scalable, so it won’t break the bank for the smallest companies that only need Salesforce for a few users, while still charging a fair price for larger companies.
As far as value for money is concerned, Salesforce offers a powerful features package as well as impressive support options, so you are definitely getting serious bang for your buck. Salesforce is not expensive, but it isn’t super cheap either.
Salesforce Service Cloud
Q. Is it safe to store our customer service data on a cloud platform?
A: Salesforce uses a multilayered approach to protect your data, constantly monitoring and improving your application, systems, and processes to protect the integrity of the information that is vital to your business operations. Apart from the Salesforce system being compliant with Salesforce securities policies which complies with ISO 27000 and much more industry-recognized security standards, the system implementation can adhere to security best practices on Salesforce.
Trust.salesforce.com is the Salesforce community’s home for real-time information on system performance and security.
Q. Can I integrate other systems with Service Cloud?
Ans: Service Cloud integrates with back-office applications, allowing you to extend your service processes to meet your business needs and customer expectations. You can innovate on a platform that delivers enterprise security, reliability, and scale. And Service Cloud integrates with all the popular phone systems.
It’s is all you need.
In a world where businesses are changing at an accelerating pace to keep up with the dynamic demands of the customers. Salesforce is the one-stop solution that can help you with customer relationship management and keep them happy by giving them what they want and need. Investing in smart software can change the game for your business and you know it. Still, got questions? Get in touch with us!
Lava Protocols is an authorized Salesforce Partner. Need a Salesforce Solution? Drop us an email to schedule your demo: hello@lavaprotocols.com.