By Swatil Binte Mahmud, Lava Protocols
Once upon a time, it was alright to use and waste single-use plastic products and paper without having to face any repercussions. Also, thanks to the industrial revolution for making the production of things faster. What we have done through our mindless consumption of resources from our beautiful Earth will take generations to undo. We are in a crisis right now and companies who know this are acting quickly to solve the problem. If there is no earth, how will you sell your products? The oceans are filled with garbage, we have landfills that stretch across thousands of acres, and we are running out of natural resources. So, what do we do? How do we solve this problem? Should we be concerned? Yes, we should be concerned. However, you do not have to solve this on your own. Smart business owners are taking the help of Salesforce. Do you want to know how? I am here to tell you!
Get Net Zero Cloud by Salesforce
The Net Zero Cloud by Salesforce is sophisticated software that can integrate a complete sustainability management solution into your organization. If you want to reduce your carbon emission and footprint, you need to know how much you are emitting on a daily basis. This means you will have to get hands-on and gather data on everything. For example, you will need to collect your utility bills, expense reports, and distribution invoices from all the departments. However, if you are planning to jot these down in a spreadsheet, it can get messy. This is where the Net Zero Cloud comes in! It will help you to integrate data from multiple sources, leverage auto-updated datasets, and ensure data is auditable anytime and anywhere. It specializes in converting your company’s data into total carbon dioxide output (tCO2) which will enable you to track and later on manage carbon emissions. “At the push of a button, you can have your annual carbon footprint so, at any given time of the year, you will be able to know where you are compared to your sustainability goals. The cool thing about Net Zero Cloud is it comes with solutions. Only knowing the data is not enough. Your employees need to study the data and learn from them. With the help of Net Zero Cloud, you can get intelligent emissions predictions, recommendations for reduction, and progress tracking toward net-zero targets.
Make your E-commerce Platform Stand out
Did you know e-commerce demand grew by 313% in 2020 because of the pandemic? Government-mandated lockdowns may have pulled down the shutters of shops and shopping malls however, they did not stop people from shopping online. Companies that had existing online platforms were highly likely to survive the aftermath of the pandemic. The pandemic also made us value simple things in life and taught us to not take anything for granted. This made a large group of people more conscious and aware of the products they are using and how they are produced. Many customers nowadays prefer brands that prioritize eco-friendly materials in their entire product portfolio. Some companies even use an "environmental calculator" that allows customers to see the exact breakdown of every product. This means modern customers are conscious consumers.
Many customers prefer buying things online because it is more environmentally friendly. They believe by not driving to the mall or the store, they are cutting back on their carbon emissions. As more and more customers have started to think like this, more companies are revamping their online platforms. Companies have websites that have clickable images for direct purchases, redesigned checkout flows, tailored recommendations, automated chat, and payment solutions. The online shopping industry is expected to grow bigger in the coming years. Hence, your e-commerce platforms need to give something exclusive and stand out from their competitors.
Engage Your Customers in Your Sustainability Goals
We have seen a shift in consumer behavior in the post-pandemic world. They care more, do more, and feel more. They now expect more than impeccable sales and service; they want to spend their money to support brands that champion social justice and environmental responsibility, too. They are willing to go out of their way to find out more about the brands they are using. They are conscious buyers who care about their surroundings and nature. Since customers are the heart of any organization, they should also be kept updated about the changes you are making. Let them know that you care about the earth too. Tell them how your company is making an effort to make the world a better place. Educate them on how supporting your sustainable brand is good for the environment.
Now is the best time to engage your customers and build loyalty with helpful support across channels. Since customers are tech-savvy and spend a lot of their time online, you can easily connect with them and establish a long-term meaningful relationship. Customer Relationship Management software like Salesforce can help to meet the expectations for fast, personal, and responsive shopping experiences of your customers.
Lava Protocols is an authorized Salesforce Partner. Want to manage your CRM better? Drop us an email to: hello@lavaprotocols.com.