Digital Marketing

How do you think B2C and B2B businesses reach out to their consumers out there? Technology and a great digital marketing strategy are some of the key elements.

Nurhafiz Abdul Hamid, Creative Director and Aishath Inaya, Chief Technical Director of Lava Media discuss about digital marketing and where we are with it in today’s market on BFM’s Tech Talk.

Some of the things they discuss include:

  • What is digital marketing
  • The importance marketing automation tools
  • Having digital influencers (bloggers, etc.)
  • Personalisation to reach consumers



Lava Media is a digital media agency based in Malaysia and also asubsidiary of Lava Protocols. The agency focuses on all things related to digital marketing, branding, marketing automation, SEO, Adwords and more. Check out for more info.