We’ve got the real reasons why they’re moving from “land” to cloud.

The number of real estate businesses migrating to the cloud premise are steadily increasing and we’ve picked out the top five reasons as to why they’re making the move from on-premise to cloud.

1. Access to Information 

   Very few real estate professionals sit behind their desks all day. And because they’re constantly on the move, they need access to key business data no matter where they are. When your data is stored on a cloud-based CRM as opposed to on-premise, you’re able to quickly grab the data from anywhere and work efficiently on closing the next deal that comes your way.

Related: The Power of Location Intelligence in Retail and Real Estate

2. Tracking

   In today’s fast-paced world, there are a million things happening at once. This frequency is multiplied in the real estate field. If you don’t set a reminder on that potential deal, it might never see the light of day again. Which is why having a good CRM system can turn a lead that may have slipped through the cracks into an opportunity.

3. Accountability and transparency

   Being able to access the company’s data and see where each deal stands enables management to offer coaching and the sales agents to gain visibility into whether every deal is being given the attention it needs.

4. Pipeline forecasting

   Having a system in place helps an agent update a deal pipeline. This way, the management team can gain crucial access of valuable data into quarterly forecasting and the potential deals that could move the revenue needle.

5. Wider reach

   By organising contacts and leads, you can initiate a marketing plan to effortlessly stay in touch with current clients. Add a cloud-based CRM system that incorporates marketing tools and automation into that mixture and you’ll see t can stay top of mind among new potential clients with important and relevant content.

Article first appeared on the Salesforce Blog.

Lava is an authorised Salesforce Partner in Malaysia and has more than a decade of experience in cloud solutions which includes marketing automation, CRM implementation, change management, and consultation. We pride ourselves in not just being a CRM partner but in also understanding the needs of our customers and taking their business to the next level.